Brilliant breakdown of teh structural issue here. The point about producers becoming fluent in government but uncertain in markets really captures the fundamental problem. I worked on a few co-production deals back in the day, and the best deals always came from having somethign buyers actualy wanted, not from waving cert rules around. Building audience pull is way harder than lobbying but its the only thing that acutally works.
Brilliant breakdown of teh structural issue here. The point about producers becoming fluent in government but uncertain in markets really captures the fundamental problem. I worked on a few co-production deals back in the day, and the best deals always came from having somethign buyers actualy wanted, not from waving cert rules around. Building audience pull is way harder than lobbying but its the only thing that acutally works.
Thanks for contributing.
Thought provoking as always. Will watch with interest as the new structure unfolds.
Thank you Sheldon. Let's see how the Federal Court of Appeal considers the appeals as a first step.